Sleep Show

mmcgregor005

Sleep Show - National Sleep Foundation In the spring of 2019, the National Sleep Foundation is debuted Sleep Show, a three-day expo featuring sleep related products and speakers. In addition to  developing their brand, I've designed their print ads, billboards, flyers, event signage, mirror clings, exhibit entrance, and social media graphics. I also designed and developed the website sleepshow.org. date ... Read More

City of Bridges

mmcgregor005

City of Bridges I developed this brand for the City of Bridges Community Land Trust. City of Bridges is a nonprofit Community Land Trust serving the Pittsburgh Region. City of Bridges CLT envisions diverse communities where people thrive, build wealth, establish roots, and foster community ties without risk of displacement. The Home icon represents the different pieces that come together to ... Read More

Sustainable Pittsburgh Restaurant Website

mmcgregor005

Sustainable Pittsburgh Restaurant Website Following the guidelines of a newly established brand and print campaign, I designed this website for Sustainable Pittsburgh Restaurants. I worked closely with a back-end developer to build and style the pages, refine the functionality of the Restaurant Finder tool, and turn around a large site on a tight timeline. date April 2018 skills Featured, Front-End Development, ... Read More

Starfish Signs

mmcgregor005

Starfish Signs Starfish Signs is a signage and graphics company that offers fully customized signage solutions. I designed their new website working from their loosely established brand and then built it in WordPress using X Theme. The site allows their staff to easily manage and update portfolio photos that then automatically appear in the correct locations throughout the site. date June ... Read More

My Blueprints

mmcgregor005

My Blueprints Following the guidelines established in a recent rebranding, I worked on the design and development of the My Blueprints site. The creation of the new site started with a thorough discovery process, including group activities and exploration of the current site. The design, information architecture, and search features of the new site allow visitors to find the information ... Read More

PUMP

mmcgregor005

PUMP For two years, I was heavily involved in the design and execution of the brands for PUMP and its programming, including Pittsburgh Sports League, Kickball for a Cause, 40 Under 40, and Steel City World Cup. Some of the work I've done includes: PUMP Brand Audit and Marketing Strategy PUMP Rebrand Field Signage Letterhead Business Cards Tradeshow Signs Brochures ... Read More

PWSA Community Lead Response

mmcgregor005

PWSA Community Lead Response I worked with PWSA to tackle the communication challenges they faced when rolling out their service line replacement program to eligible customers in 2018. The project began with a thorough audit to determine what new materials would be needed and what should change about the existing process. From the audit's recommendations, I worked on the following ... Read More

Sierra Companies

mmcgregor005

Sierra Experts, Sierra Data Centers, and Sierra Media Services I oversaw all in-house design needs for the Sierra Companies, including a full rebrand from Sierra w/o Wires to Sierra Experts, and other items such as marketing slicks, folders, vehicle decals, screen printed shirts, advertisements, table displays, letterheads, tradeshow booths, websites, and business cards. date December 2012 - 2016 url sierraexperts.com, ... Read More

Venture Outdoors

mmcgregor005

Venture Outdoors Following the guidelines of a pre-established brand, I worked on the design and development of a new Venture Outdoors site. The creation of the new site started with a thorough discovery process, including group activities and interviews, that allowed us to identify and address several existing pain points by implementing an improved mobile experience, refined information architecture, multi-view, ... Read More

Pittsburgh Commission on Human Relations

mmcgregor005

Pittsburgh Commission on Human Relations I worked with the Pittsburgh Commission on Human Relations to understand their mission and audiences in order to create their new identity. The brand of the Pittsburgh Commission on Human Relations represents the organization’s mission to investigate and resolve instances of discrimination in the areas of housing, employment, and public accommodations. In conjunction with developing ... Read More