UI/UX Design

What does UI/UX mean?

UI/UX design is user interface and user experience design, i.e. the way something looks and the experience a person has while interacting with it. Employing the principles of UI/UX design will help you make the right impression on your audience with your digital presence.

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On average, every $1 invested in UX brings $100 in return

By applying UI/UX design principles to your project, we will:

  1. Lay the foundation for a successful digital product through proper research and planning
    The following research and design deliverables may be used to identify and outline functionality and user needs early on: personas, journey maps, use cases, surveys, observations, user and stakeholder interviews, contextual inquiry, heuristic reviews, and brainstorming sessions.
  2. Make the visuals of your digital presence capture the essence of your brand and messaging
    Your digital presence should be a continuation of your brand and physical space. I’ll work with you to understand your current creative and translate it to the digital world. If you don’t have much of a brand established, I can help build out your brand strategy as part of the project.
  3. Benefit from a design thinking process
    Design thinking is a flexible and iterative process that aims to develop useful and valuable products based on a user’s needs. Design thinking can help identify problems and an array of solutions all with different levels of difficulty and return on investment (ROI). By encouraging creative thinking, the design thinking process can illuminate a better idea, versus the first idea. On the other hand, it can also identify ideas that are destined to fail early on in the project lifecycle. Leveraging design thinking saves your business time and money.
  4. Optimize the consumer experience
    It’s predicted that consumer experience will soon overtake price and product as the key brand differentiator and point that drives sales. In preparation for this, I train through the Interaction Design Foundation, the market leader in online design education, on the latest user experience best practices and design thinking methods. My designs are not only visually appealing but also highly usable.
  5. Build for mobile first with responsive websites
    Today’s web users are busy, distracted, and often on the go. To reach them where they are, I design and build sites for mobile first. They are fully responsive so that they can adapt to different browser sizes and devices.
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How do I know if my existing website, app, or product design is working?

If you already have a website or digital product and want to know how it’s performing, a UI/UX design audit is a great place to start. The audit will review and outline solutions for several factors including:

  • Look & Feel
  • Consistency
  • Usability
  • User Testing
  • Competitive Advantage
  • Impression
  • Comprehension

Do you need a UI/UX design audit, website design, or digital product design created?

I believe that beginning every project with a quick introductory call allows me to better understand your needs and drives a successful collaboration.

Schedule this free 30 minute consultation to get started on your website UI/UX audit, website design, or digital product design today.