Site Speed Optimization

Do you ever worry that your website is taking way too long to load?

Site speed optimization is a set of several different tactics that can be combined to improve the load time of a website. Since the setup of every website is different, these tactics should be applied with a custom approach each time. Working on improving the speed of a website should be done occasionally to increase and retain visitors. You can check on your current load times via Google here.

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A load time greater than 7 seconds makes visitors 113% more likely to leave

When your website loads quickly, you:

  1. Keep visitors on your site
    Today’s users are often searching while on the go or distracted and will leave your site if it does not load in seconds. By keeping your load time down, you can retain valuable visitors.
  2. Rank higher in search engine results
    Your site’s speed plays a key factor in where it will appear in search engine results. Additionally, preference is given to websites that are optimized to load quickly on mobile devices.
  3. Improve your website’s user experience (and with it your sales and reputation)
    Fast web page loading times will help ensure that your visitors don’t get annoyed as they browse your website. An enjoyable user experience will make them more likely to engage with your services, see your business as reputable, and return to the website.
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How do I know if my website is fast enough?

If you already have a website and want to know if it is optimized to load as quickly as possible, a website audit on performance is a great place to start. The audit will review and outline solutions for several factors including:

  • Optimized Images
    • Dimensions
    • Use of Compression
  • Optimized Code
    • Minified HTML, CSS, and JavaScript
    • Elimination of render-blocking elements
  • Mobile Performance
    • Adaptive and selective content and functionality
    • Accelerated Mobile Pages (AMP)
  • Website Setup
    • Hosting quality
    • Server response times
    • Use of a Content Delivery Network (CDN)
    • Minimizing page redirects

Do you need a website speed audit or a performance optimized website created?

I believe that beginning every project with a quick introductory call allows me to better understand your needs and drives a successful collaboration.

Schedule this free 30 minute consultation to get started on your website speed audit or a performance optimized website today.