Do you treat your website to regular tune-ups?
Your website is not something that should launch and then sit abandoned. In order for your site to bring you the highest return, it should be approached with an iterative improvement strategy after its initial launch.
An iterative improvement website strategy includes:
- Fresh Content
Adding more content to your website is a great way to draw in new visitors. It also lets search engines know that your site is active and worth ranking higher in search results.
- Added Functionality
It’s likely that your business doesn’t have the capacity to add every bell and whistle to the website before launching. After launch, you’ll have more time, resources, and user feedback to support adding in that extra functionality.
- User Testing
User testing before and after you launch your website or product can be an eye-opening experience. It often reveals pain-points, successes, opportunities, and missing functionality.
- Up-to-Date Technology
It’s important to perform website maintenance to routinely update your website’s theme, plugin, and libraries regularly. Routine website maintenance helps keep your site fast, secure, and performing optimally.
Analytics tracking that is attached to your site can provide valuable insights into what is and isn’t working well. By examining these analytics, we can make incremental changes towards improving your site’s overall performance.
Are you interested in an iterative improvement strategy for your website?
I believe that beginning every project with a quick introductory call allows me to better understand your needs and drives a successful collaboration.
Schedule this free 30 minute consultation to get started on migrating your website’s iterative improvement strategy today.