Why Design?
The power of design can transform your business.
Don’t believe it? It worked for them:
Jeff Bezos invested 100X more into customer experience than advertising during the first year of Amazon.
AirBnB’s Mike Gebbia credits UX with taking the company to $10 billion.
McAfee saved 90% in expenses after integrating usability testing to learn more about its customers.
If people believe they share values with a company, they will stay loyal to the brand.
– Howard Schultz
When you invest in design, you can increase your sales.
8 in 10 customers are willing to pay more for better customer experience.
70% of customers abandon purchases because of bad UX design.
Visit-to-lead conversions can be 400% higher on sites with a “superior user experience”
If you don’t give the market the story to talk about, they’ll define your brand’s story for you.
– David Brier
You’ll drive your business’s reputation.
of user judgment about a business’s credibility is based on their website design
of consumers say buying decisions are influenced by online reviews
of users say that a poor website experience negatively affects their opinion of a brand
And your developers & engineers will thank you.
Investing in UX during a project’s concept phase reduces product development cycles by 33 – 50%
Developers spend 50% of their time reworking projects because of poor UX
Fixing an error after development is up to 100x as expensive as it would have been before development
At the end of the day, remember:
Research shows that, on average
$1 invested in UX design brings $100 in return. That’s an ROI of 9,900%.
Are you ready to use the power of design to transform your business?
I believe that beginning every project with a quick introductory call allows me to better understand your needs and drives a successful collaboration.
Schedule this free 30 minute consultation to get started.
Sources: Aberdeen Group, BRANDfog, Business2Community, CEB, Content Marketing Institute, ContentPlus, Conversionista, CSO Insights, Custom Content Council, DemandGen Report, Econsultancy, Eloqua, eMarketer, Focus Research, Forrester Research, Gartner Research, HubSpot, iContact, Intechnic Corporation, Infographic Design Team, Kapost, Marketing Score Report, Marketing Sherpa, MarketingExperiments, MarketingProfs, Mashable, McKinsey & Company, MediaPost, Position2, Ragan.com, Relevanza, Remcolandia, RJMetrics, Roper Public Affairs, Sirius Decisions, Social Media Examiner, Steelhouse, The Annuitas Group, TopRank, Unbounce, WordPress Hosting SEO, WordStream