Venture Outdoors

Following the guidelines of a pre-established brand, I worked on the design and development of a new Venture Outdoors site. The creation of the new site started with a thorough discovery process, including group activities and interviews, that allowed us to identify and address several existing pain points by implementing an improved mobile experience, refined information architecture, multi-view, custom-built calendar, and new account management tools.

February 2018

* This work was done while working as Senior Designer at Shift Collaborative, a full-service creative agency.