PWSA Community Lead Response
I worked with PWSA to tackle the communication challenges they faced when rolling out their service line replacement program to eligible customers in 2018. The project began with a thorough audit to determine what new materials would be needed and what should change about the existing process.
From the audit’s recommendations, I worked on the following items:
- Name and brand of the lead program
- 2 postcards
- Several door hangers
- 4 infosheets
- Website (design and development)
- Templates of some materials for staff use
Some unique challenges that I faced with this project were a tight timeline, understanding what and when information is issued, and ensuring that designs would work with variable mail merge data.
* This work was done while working as Senior Designer at Shift Collaborative, a full-service creative agency.